{"id":72506,"date":"2016-03-25T15:51:20","date_gmt":"2016-03-25T15:51:20","guid":{"rendered":"http:\/\/voodoosales.lt\/pardavimu-strategija\/"},"modified":"2025-09-05T15:58:43","modified_gmt":"2025-09-05T17:58:43","slug":"sales-strategy","status":"publish","type":"page","link":"https:\/\/voodoosales.lt\/en\/sales-strategy\/","title":{"rendered":"Sales strategy"},"content":{"rendered":"<p>[vc_row type=&#8221;container&#8221;][vc_column][vc_single_image image=&#8221;77088&#8243; img_size=&#8221;large&#8221; style=&#8221;vc_box_shadow_border&#8221; css_animation=&#8221;none&#8221; el_class=&#8221;floatleft&#8221; css=&#8221;.vc_custom_1757095104576{margin-bottom: -10px !important;padding-right: 10px !important;padding-bottom: -10px !important;}&#8221;][vc_column_text]SALES STRATEGY, PREPARATION AND ADAPTATION<\/p>\n<p>What a sales strategy is probably everyone knows. It\u2019s just a question of whether we really have it and whether we know how to use it. Many companies either do not have a sales strategy or do not know how to achieve the required goals based on it.<\/p>\n<p>The sales strategy usually follows from the company\u2019s strategy. It is closely linked to marketing strategy, and sometimes they are complementary to each other.<\/p>\n<p>A clear, written sales strategy allows not only the manager, but also the key employees or shareholders of the company to know in which direction the company&#8217;s sales are moving and should move. According to research, only 1 in 10 companies have a written sales strategy. Even if there is a sales strategy, often not everyone knows how they need to be involved in the process for sales to work properly in the company and how they should contribute to a clear sales strategy.<\/p>\n<p>Without a clear sales strategy, you cannot have clear guidelines HOW. How results will be achieved and how those results will be ensured. A sales strategy is an action plan that will be used to achieve specific goals.<\/p>\n<p>A sales strategy usually consists of the following components:<\/p>\n<ul>\n<li>Objectives: long-term and short-term;<\/li>\n<li>SWOT analysis;<\/li>\n<li>Products \/ services;<\/li>\n<li>Markets (existing and potential);<\/li>\n<li>Pricing;<\/li>\n<li>Advertising, communication;<\/li>\n<li>Sales channels;<\/li>\n<li>Customers: segmentation, attraction;<\/li>\n<li>Team, its implementation in sales strategy.<\/li>\n<\/ul>\n<p>All these parts are combined by tactical actions. Tactical actions describe each of these points in detail and form a clear action plan, allowing you to determine the amount needed for KPIs, knowing how to work with the team, oversee and ensure its effectiveness.<\/p>\n<p>To create a sales strategy and tactics, we follow these steps:<\/p>\n<ul>\n<li>Analysis and audit of the current situation (communication with managers, sales (if necessary and other) departments;<\/li>\n<li>Strategic session with managers and key personnel (setting goals and guidelines);<\/li>\n<li>Joint formalization after the strategic session and its further implementation.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Are your sales results stuck? There can be many reasons for this. Maybe you don\u2019t have a sales strategy and tactical action? Maybe your sales manager doesn&#8217;t know how to implement it purposefully? Maybe there are no clear KPIs for how a team should work and what results we measure? Or maybe, in the end, there is no motivational system to encourage all this to be implemented correctly?<\/p>\n<p>In all of these cases, the VoodooSales team can assist with both strategy development and moderating strategic sessions or conducting further consultations. We work with the preparation of B2B (business-to-business), B2C (business-to-consumer), B2G (business to government), Lithuanian and foreign (export) strategies and assistance in their implementation.<\/p>\n<p>Do you have any questions? Contact us. CLICK HERE and we will find solutions together.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;container&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"grammarly-disable-indicator\"><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;container&#8221;][vc_column][vc_single_image image=&#8221;77088&#8243; img_size=&#8221;large&#8221; style=&#8221;vc_box_shadow_border&#8221; css_animation=&#8221;none&#8221; el_class=&#8221;floatleft&#8221; css=&#8221;.vc_custom_1757095104576{margin-bottom: -10px !important;padding-right: 10px !important;padding-bottom: -10px !important;}&#8221;][vc_column_text]SALES STRATEGY, PREPARATION AND ADAPTATION What a sales strategy is probably everyone knows. It\u2019s just a question of whether we really have it and whether we know how to use it. Many companies either do not have a sales strategy or do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-72506","page","type-page","status-publish","placeholder-for-hentry"],"_links":{"self":[{"href":"https:\/\/voodoosales.lt\/en\/wp-json\/wp\/v2\/pages\/72506\/"}],"collection":[{"href":"https:\/\/voodoosales.lt\/en\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/voodoosales.lt\/en\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/voodoosales.lt\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/voodoosales.lt\/en\/wp-json\/wp\/v2\/comments\/?post=72506"}],"version-history":[{"count":5,"href":"https:\/\/voodoosales.lt\/en\/wp-json\/wp\/v2\/pages\/72506\/revisions\/"}],"predecessor-version":[{"id":77091,"href":"https:\/\/voodoosales.lt\/en\/wp-json\/wp\/v2\/pages\/72506\/revisions\/77091\/"}],"wp:attachment":[{"href":"https:\/\/voodoosales.lt\/en\/wp-json\/wp\/v2\/media\/?parent=72506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}